About Dixy
The History of Dixy Chicken:
Dixy Chicken, a popular fast-food chain specialising in fried chicken and known for its Halal offerings, has a rich and eventful history that spans several decades. The journey of Dixy Chicken began in 1986 when it was established by two entrepreneurs, Mohammed Chowdry and Samuel Jackson.
In its early years, Dixy Chicken gained a reputation for its delicious fried chicken and commitment to providing Halal-certified food options, which appealed to a diverse customer base. The founders’ vision and dedication led the brand to grow steadily and gain popularity among food enthusiasts in the United Kingdom.
However, it was in 2008 that a significant turning point occurred for Dixy Chicken. The American fast-food chain Church’s Chicken sold Dixy Chicken to SABT1 Limited, paving the way for the brand’s expansion and global reach. The acquisition brought in new resources, expertise, and opportunities for Dixy Chicken to further enhance its presence in the market.
The golden era for Dixy Chicken emerged between 2014 and 2019 when the chain experienced substantial growth and success. During this period, the brand opened multiple outlets across the Midlands area in the United Kingdom, solidifying its position as a leading player in the fast-food industry. Dixy Chicken achieved another milestone by opening its first drive-through restaurant in Birmingham, catering to customers’ demand for more convenient dining options.
With its ever-increasing popularity and widespread acclaim, Dixy Chicken expanded its reach, boasting over 120 stores across the United Kingdom. The brand’s commitment to providing Halal food offerings played a crucial role in attracting customers from diverse cultural backgrounds.
In 2022 Dixy Chicken (SABT1 Limited) was acquired with sole ownership to Mr Bhatti.
The success and recognition of Dixy Chicken in the United Kingdom also paved the way for its expansion into international markets. The brand seized opportunities in countries like Pakistan, India, the United States, New Zealand, and others, bringing its unique and flavourful menu to a broader audience worldwide.
Over the years, Dixy Chicken continued to innovate and adapt to changing consumer preferences, ensuring its continued success and growth as a global fast-food chain known for its delicious Halal fried chicken and variety of menu options.
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